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Case study Digitalization: Digital or non-digital - still a difficult question in building industries

The three-stage sales system in building industries is faced with enormous changes. Digitalisation, as well as new sales strategies by many manufacturers, put pressure on existing structures. On the other hand, new opportunities arise in areas…
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Case Study: Developing the eSales Channel

Our client, one of the leading financial service companies worldwide, intended to further develop its online activities in order to establish a new direct sales channel. During the course of this project we analyzed similar activities…