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Case study Digitalization: Digital or non-digital - still a difficult question in building industries

The three-stage sales system in building industries is faced with enormous changes. Digitalisation, as well as new sales strategies by many manufacturers, put pressure on existing structures. On the other hand, new opportunities arise in areas…
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How e Commerce puts the Sanitary Industry under pressure

Changing consumer behavior – a growing challenge for installers, wholesale trade and manufacturers For many consumers in Europe Online Shopping is normal in most product categories. For technical products such as consumer electronics, telecommunications…
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E Commerce is Not Eating Retail

E-Commerce Is Not Eating Retail: an interesting study done by our collegues from Bain shows what 10 years ago only sceptics claimed. Bricks and Mortar Retail is not dead but evolves into omnichannel retail, incorporating Ecommerce. An interesting…
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Case Study: Developing the eSales Channel

Our client, one of the leading financial service companies worldwide, intended to further develop its online activities in order to establish a new direct sales channel. During the course of this project we analyzed similar activities…
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Case Study: Development and Implementation of a future e-Commerce Strategy

Our client, one of the leading OEM branded accessories captives intended to develop a strategy on how to use the internet to improve its international business. We started that project with an evaluation of the existing activities and compared…
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Case Study: Development of growth potentials through online service marketplace

To open up new growth potentials, a differentiated, viable and effective strategy is needed - also for digital companies in the Internet economy, as the following example shows. The operator of one of the leading online market places for…