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E Commerce is Not Eating Retail

E-Commerce Is Not Eating Retail: an interesting study done by our collegues from Bain shows what 10 years ago only sceptics claimed. Bricks and Mortar Retail is not dead but evolves into omnichannel retail, incorporating Ecommerce. An interesting…
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Case Study: Sales reorganization helps to renewed market leadership

Companies that grow rapidly in a short time often have the problem that the organization cannot keep up with the rapid growth. This is how our customer, one of the leading telecommunications companies in Germany, had lost its market leadership. …
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Case Study: Development and Implementation of a future e-Commerce Strategy

Our client, one of the leading OEM branded accessories captives intended to develop a strategy on how to use the internet to improve its international business. We started that project with an evaluation of the existing activities and compared…
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Case Study Sales of Innovative Products: Setting up a New Direct Sales Channel opens new Customer Groups

Innovative new products always pose new challenges for companies. The market practice pursued so far often does not allow the new target group to be covered for the new product. Often, these cannot be achieved by the existing sales partners,…
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Case Study: Development of growth potentials through online service marketplace

To open up new growth potentials, a differentiated, viable and effective strategy is needed - also for digital companies in the Internet economy, as the following example shows. The operator of one of the leading online market places for…