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3 Strategies to minimize Distribution Channel Conflicts

Sales Channel conflicts arise when companies open up new ways to deliver services and goods to their final customers, thus bypassing existing channels. This of course creates concerns for existing trade partners. Depending on the power of these…
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Basic Mistakes in B2B Sales

I just found an interesting collection of very common phenomena in B2B sales organizations: How to overcome the basic mistakes business to business sales people make. From our experience this can very often be observed in companies, that profited…
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Case Study Sales of Innovative Products: Setting up a New Direct Sales Channel opens new Customer Groups

Innovative new products always pose new challenges for companies. The market practice pursued so far often does not allow the new target group to be covered for the new product. Often, these cannot be achieved by the existing sales partners,…