Warning: Illegal offset type in isset or empty in /homepages/30/d317468956/htdocs/clickandbuilds/Powering/wp-content/plugins/sitepress-multilingual-cms/sitepress.class.php on line 4522

Warning: Illegal offset type in isset or empty in /homepages/30/d317468956/htdocs/clickandbuilds/Powering/wp-content/plugins/sitepress-multilingual-cms/sitepress.class.php on line 4526
, , , , , ,

Case Study: Sales Strategy for launching a New Product Category

In this reference case our customer planned the launch of a major new product category thus entering a new market segment.Our customer intended to develop and launch a new product outside of the core business, requiring considerable capital…