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Case Study: Sales reorganization helps to renewed market leadership

Companies that grow rapidly in a short time often have the problem that the organization cannot keep up with the rapid growth. This is how our customer, one of the leading telecommunications companies in Germany, had lost its market leadership. …
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Case Study: Adjustment of sales organization to growth increases sales performance and employee satisfaction

The internet sector has enjoyed tremendous growth rates in the last few years. The timely adjustment of the organizational set-up to growth poses challenges for many companies. One of our customers, a leading Internet marketer in Europe,…
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Case Study: Developing the eSales Channel

Our client, one of the leading financial service companies worldwide, intended to further develop its online activities in order to establish a new direct sales channel. During the course of this project we analyzed similar activities…
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Case Study: Development and Implementation of a future e-Commerce Strategy

Our client, one of the leading OEM branded accessories captives intended to develop a strategy on how to use the internet to improve its international business. We started that project with an evaluation of the existing activities and compared…
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Case Study: Sales Strategy for launching a New Product Category

In this reference case our customer planned the launch of a major new product category thus entering a new market segment.Our customer intended to develop and launch a new product outside of the core business, requiring considerable capital…
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Case Study Sales of Innovative Products: Setting up a New Direct Sales Channel opens new Customer Groups

Innovative new products always pose new challenges for companies. The market practice pursued so far often does not allow the new target group to be covered for the new product. Often, these cannot be achieved by the existing sales partners,…
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Case Study: Development of growth potentials through online service marketplace

To open up new growth potentials, a differentiated, viable and effective strategy is needed - also for digital companies in the Internet economy, as the following example shows. The operator of one of the leading online market places for…