Our client, one of the leading financial service companies worldwide, intended to further develop its online activities in order to establish a new direct sales channel.
During the course of this project we
- analyzed similar activities of other companies inside and outside the financial services area
- derived areas for improvement / further development
- worked out a concept comprising areas like traffic generation, conversion management and up-/cross selling activities
- developed tools to support eSales activities
These concepts were prototypically tested and further improved.
Additionally we provided an experienced interim manager to set up the new eSales department while a line manager was recruited.
Now, eSales is a well established sales channel in that company.